Launch Your Xiaohongshu Presence in 90 Days
A visual step-by-step roadmap from zero to thriving brand
Complete Beginner's GuideYour 90-Day Journey
Three focused phases to build a successful Xiaohongshu presence
Foundation
Days 1-30
- Account setup & verification
- Strategy development
- Initial content creation
- Launch & first posts
Growth
Days 31-60
- Consistent content publishing
- KOL partnerships
- Community engagement
- Build brand advocates
Scale
Days 61-90
- Paid promotion testing
- E-commerce integration
- Performance optimization
- Scale successful strategies
Step-by-Step Roadmap
Your complete action plan for Xiaohongshu success
Account Setup
Days 1-3
Create Business Account
Download app, register with business email, select brand category
Complete Verification
Submit business license, tax ID, brand authorization documents
Optimize Profile
Professional photo, compelling bio, contact info, website link
Strategy Development
Days 4-7
Define Target Audience
Age, gender, income level, interests, pain points
Research Competitors
Analyze top performers in your niche, identify content gaps
Plan Content Pillars
Product showcases, education, lifestyle, UGC strategy
Content Creation
Days 8-20
Create 10 Initial Posts
Batch create content for first 2-3 weeks
Content Mix
40% product, 30% education, 20% lifestyle, 10% UGC
Professional Photography
High-quality images, consistent aesthetic, on-brand
Launch
Days 21-30
Publish First Content
Start with 3-4 posts per week, test posting times
Engage with Community
Comment on 50+ posts daily, respond to all comments
Monitor Analytics
Track views, engagement rate, saves, shares
Consistent Publishing
Days 31-45
Post 3-4x Per Week
Maintain consistent schedule, algorithm rewards consistency
Test Different Formats
Photos, carousels, videos, try different styles
A/B Test Hashtags
Test 5-10 hashtags per post, track performance
Account Setup Flowchart
Follow this exact sequence for smooth onboarding
Download App
Register
Verify Business
Profile Setup
Content Strategy
First Post
Content Mix Framework
The proven formula for Xiaohongshu content success
Product Showcases
40%Educational Content
30%Lifestyle/Inspiration
20%User-Generated Content
10%The Engagement Loop
How to create a viral cycle on Xiaohongshu
Post Content
→Users Comment
→Brand Responds
→User Shares
→New Discovery
↻Success Metrics Dashboard
What to track and your 90-day targets
Followers
5K-10KBy Day 90
Engagement Rate
8-12%Average per post
Save Rate
45%Content saves
Click-Through Rate
5-7%Link clicks
Conversion Rate
3-5%Purchases
Common Mistakes to Avoid
Learn from others' failures and save time
Copying Instagram Content
Xiaohongshu has a unique culture and algorithm. Content that works on Instagram often flops on XHS. Create platform-specific content.
Ignoring Comments
The algorithm rewards engagement. Brands that don't respond to comments within 24 hours see 50% lower reach on future posts.
Over-Selling
Users want value first, products second. Lead with education, inspiration, and entertainment. Sell subtly within valuable content.
Inconsistent Posting
Gaps of more than 5 days kill your momentum. The algorithm punishes inconsistency. Batch create content to maintain schedule.
Neglecting Analytics
You can't improve what you don't measure. Check analytics weekly, identify top performers, double down on what works.
Tools & Resources
Essential tools for Xiaohongshu success
Content Scheduling
Analytics Platforms
Translation Services
KOL Databases
Design Tools
Quick Wins Checklist
Start with these high-impact actions
Complete profile optimization (photo, bio, links)
Publish 3 posts in first week
Engage with 50 users daily (comment, like, follow)
Join 5 relevant topic communities
Partner with 1 micro-KOL (1K-10K followers)
Ready to Launch?
Get your complete 90-day playbook with templates, checklists, and step-by-step guides