Master Xiaohongshu Marketing from Fundamentals to Advanced Strategy
Comprehensive training with 21 modules covering account setup, content creation, KOL partnerships, algorithm optimization, e-commerce integration, and team building. Learn from real campaigns and hands-on exercises.
Choose Your Learning Path
Start with foundational concepts or jump into advanced strategies. All modules include video lessons, downloadable resources, and practical exercises.
Platform Overview & Setup
Understand Xiaohongshu's ecosystem, user demographics, and algorithm basics. Set up your professional account for maximum visibility.
Start ModuleTarget Audience & Positioning
Define your ideal customer profile, create buyer personas, and develop positioning that resonates with Chinese consumers.
Start ModuleContent Creation Fundamentals
Master the 8-step content creation workflow, photo/video best practices, and writing compelling captions that drive engagement.
Start ModuleHashtag & Keyword Strategy
Research high-value keywords, optimize hashtag selection, and maximize content discoverability through strategic tagging.
Start ModulePublishing & Posting Strategy
Optimize posting times, develop content calendar, maintain posting consistency, and manage community engagement effectively.
Start ModuleEngagement & Community Building
Respond to comments, cultivate superfans, encourage user-generated content, and build loyal community around your brand.
Start ModuleBasic KOL Partnerships
Identify suitable micro and mid-tier influencers, negotiate partnerships, brief KOLs effectively, and measure campaign success.
Start ModulePaid Advertising Basics
Understand feed ads, search ads, and brand zone options. Set up campaigns, optimize targeting, and manage advertising budget.
Start ModuleAnalytics & Performance Tracking
Set up analytics framework, track key metrics, measure ROI, and use data insights to optimize your Xiaohongshu strategy.
Start ModuleAdvanced Algorithm Mastery
Deep-dive into Xiaohongshu's ranking algorithm, content distribution mechanics, and advanced optimization techniques for maximum organic reach.
Start ModuleReady to Become a Xiaohongshu Expert?
Start with Module 1 or book a consultation to create a customized learning path tailored to your brand's needs.