Free Xiaohongshu Resources
Templates, tools, and frameworks to plan, launch, and scale your XHS marketing campaigns.
Templates
Campaign Planning Worksheet
Complete template for planning XHS campaigns from strategy to execution.
Download Template →Compliance Checklist
Pre-publication review checklist to avoid platform penalties and violations.
Download Checklist →Content Calendar
30-day planning template with content types, posting times, and tracking.
Download Calendar →KOL Evaluation Framework
Systematic vetting checklist for influencer partnerships with scoring system.
Download Framework →Performance Tracking Sheet
Monthly analytics dashboard for tracking KPIs, engagement, and ROI.
Download Sheet →Interactive Tools
Campaign Planner
Interactive strategic planning tool with 4-phase workflow and budget allocator.
Open Tool →ROI Calculator
Calculate potential returns based on budget, industry, and conversion rates.
Open Calculator →Brand Operation Map
Visual framework for XHS strategy, content creation, and growth tactics.
View Map →Need Expert Campaign Management?
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