The Platform Western Brands Can't Ignore
300M affluent Chinese consumers actively seeking your products
The Transformation
How Xiaohongshu changes the game for international brands entering China
Traditional Challenges
- Limited reach in China market without massive investment
- High customer acquisition costs ($50-200 per customer)
- Low trust from Chinese consumers of foreign brands
- Unclear ROI from marketing spend and attribution gaps
Strategic Advantages
- Direct access to 300M+ users organically
- Organic discovery & word-of-mouth reduce CAC by 70%
- Authentic brand trust building through user reviews (75% trust)
- Clear attribution & tracking with in-platform analytics
XHS vs Traditional Marketing
Side-by-side comparison of key metrics
The XHS Advantage
Why Xiaohongshu outperforms every other platform for China market entry
Targeting Precision
70% female, 80% millennials/Gen Z, 45% high-income earners. Your ideal customers are already here.
Commerce Intent
60% of users have made purchases through XHS with an $80 average order value.
Discovery Platform
Users actively search for product recommendations, not just scroll passively.
Daily Habit
34-minute sessions, 4.5 visits daily. Deep engagement drives purchase decisions.
Trust Factor
75% of users trust XHS reviews more than traditional advertising.
Viral Potential
10% average engagement rate vs 3% on Instagram. Content spreads faster.
The User Journey
How Xiaohongshu users discover, research, and purchase
The Market Opportunity
Xiaohongshu's piece of the massive China e-commerce pie
XHS GMV 2024
XHS vs Instagram
How Xiaohongshu outperforms in key metrics
Xiaohongshu
Engagement Rate
Purchase Intent
Session Time
Daily Active
Engagement Rate
Purchase Intent
Session Time
Daily Active
Real Success Stories
How international brands are winning on Xiaohongshu
5 Reasons to Start Now
Why waiting means missing out on the opportunity
First-Mover Advantage
Most Western brands haven't discovered XHS yet. Be the authority in your niche before competition arrives.
Algorithm Favors Quality
New, high-quality content gets priority distribution. The algorithm rewards originality and authenticity.
Lower Competition
Instagram and Facebook are saturated. XHS offers blue ocean opportunity for international brands.
Direct E-commerce
Seamless integration with Tmall, JD, and in-app purchases. Shorten the customer journey from discovery to sale.
Content Gap = Opportunity
Limited bilingual content means huge demand for Western brands with authentic stories and products.
The China Market Reality
Population
Internet Users
E-commerce Market
On Xiaohongshu
Female (Top Spenders)
Start Your Xiaohongshu Journey Today
Join thousands of international brands already winning on China's fastest-growing platform