Xiaohongshu Platform Statistics 2025
Data-driven insights into China's most influential social commerce platform
Explosive Growth Since 2013
From startup to 300M+ users in just over a decade
User Demographics
Understanding the Xiaohongshu audience
Gender Distribution
Age Distribution
Income Distribution
Top 5 Cities by Users
Where Xiaohongshu dominates in China
Content Categories
Most popular content types on Xiaohongshu
Personal Care
Lifestyle
Beverage
& Baby
Engagement Metrics
How users interact with content on Xiaohongshu
E-commerce Power
Xiaohongshu's influence on purchasing decisions
How XHS Compares
Xiaohongshu vs other major social platforms
Engagement Rate
Purchase Intent
Trust Level
Why These Numbers Matter
What this data means for your brand
Quality Audience
70% female, 80% aged 18-34, 45% high-income earners. Your ideal customers are already here.
High Engagement
34 minutes per session, 4.5 sessions daily. Users come to research, discover, and make purchase decisions.
Commerce Ready
60% purchase rate, $80 AOV, $20B GMV. Xiaohongshu doesn't just build awareness—it drives sales.
Ready to Tap Into This Opportunity?
Download the full 2025 Xiaohongshu Platform Report with 50+ additional data points and insights.