Xiaohongshu Marketing Blog - Latest Insights & Strategy Guides | AllXHS

📚 Xiaohongshu Marketing Blog

Expert insights, algorithm updates, and proven strategies for international brands succeeding on Little Red Book

Featured Guide

How to Get Started with Xiaohongshu Marketing in 2025

A complete step-by-step guide for international brands launching on Xiaohongshu, covering account setup, content strategy, and your first 90 days.

Getting Started 8 min read

Everything you need to know to launch your brand on Xiaohongshu successfully, from account setup to your first campaign.

Platform Insights 10 min read

A comprehensive comparison of Xiaohongshu and Instagram for international brands targeting Chinese consumers.

Strategy 12 min read

Master the Xiaohongshu algorithm with these proven tactics that boost engagement by 200%+.

Strategy 9 min read

Learn how to research, select, and use hashtags to maximize your content's reach and discoverability.

Strategy 11 min read

A systematic approach to identifying authentic KOLs, avoiding fake followers, and building profitable partnerships.

Strategy 10 min read

Learn how to set up your Xiaohongshu Shop, integrate with Tmall/JD, and drive conversions from content to commerce.

Strategy 9 min read

Discover the content formats that consistently outperform on Xiaohongshu and drive real business results.

Platform Insights 8 min read

Deep dive into who uses Xiaohongshu, what they're looking for, and how to effectively target your ideal audience.

Compliance 10 min read

Avoid costly mistakes with this comprehensive guide to Xiaohongshu's platform rules, content guidelines, and compliance requirements.

Analytics & ROI 11 min read

Learn the metrics that matter, attribution models, and how to prove ROI to stakeholders with real campaign data.